Philips customer-facing spaces
How might we bring more flexibility into how and where we collaborate with our customers, and showcase our brand at the same time?
Client: Philips (internal real estate + businesses)
Project Type: Spatial Design & Environmental Branding
Overview:
With a background in architecture as well as brand, and a focus on strategic customer engagements, I was tasked with designing and delivering a variety of specialized customer-facing spaces that could easily transform to meet a range of constituent needs.
Responsibilities:
Definition of user needs and functional requirements
Creative direction and concept ideation
Liaison with brand, facilities, and business stakeholders
Resourcing and project management
Coordination with architects and vendor agencies
Initial research report on intended users and purpose.
Mayo Clinic Discovery Square
Discovery Square is a world-class destination for healthcare innovation on Mayo’s main campus, and an important touchpoint for the Philips brand. To create an exciting, inspirational venue for collaborative initiatives as well as meet the functional needs of permanent and visiting staff, Philips Design spearheaded the programming and schematic design of the ~5000sf space
Design Intent Renderings
Lenticular image at entry representing 130 years of innovation
Washington DC Office
As Philips largest customer globally, the VA and DoD along with related Federal (and State) government agencies are critical relationships to foster and enable collaboration amongst Philips business entities. In 2023 as a lease agreement was expiring, Philips Design team was called in to develop a branded environment and design solution that could accommodate local “resident” staff as well as frequent visitors and collaborative event space.
Customer Experience Centers
During my tenure at Philips, I continued to be tapped for advice and creative input as various global Customer Experience Centers (CEC’s) evolved in their space and stories. This included building out of a new North American HQ in 2019, a major retrofit of the global CEC in the Netherlands, and Innovation Hubs in Bangalore and Cambridge. My responsibilities varied as assignments and bandwidth allowed, but I enjoyed the challenge and contributing to these important brand touchpoints.