Spatial Design Guides
Our work environments truly matter and impact each of us, every day.
Every human matters.
Client: Philips North America health system customers (2024-25)
Project Type: Spatial design
Overview:
Following a workforce reduction and significant change to the operating model at Philips in 2023, I drove the development of a series of Spatial Design Guides to help scale the impact of a smaller team, build thought leadership, and help drive sales and market differentiation for Philips. Best practices, safety regulations, literature review/research and clinical experts were incorporated into each guideline to showcase Philips POV and provide account teams with valuable material to share with key customers.
Responsibilities:
Global spatial design director
Creative direction and concept development
Content strategy and copywriting
Resourcing and project management
Coordination with sales, market, and business teams
Template approach
To increase efficiency and maintain brand consistency, a structured template was used for all modalities and business units.
To date, six have been completed with more to come. Rollout has driven increased sales and brand preference.
Introductions
Each guideline starts with an overview section, outlining the purpose and intent, core design principles, specific modality highlights or white papers, and specialty solutions.
Strategy and planning
The next section of the guideline focuses on the planning process, promoting early engagement with stakeholders across levels, site or location considerations, and key components and program elements to consider. Each guide is tuned with relevant content in this section.
Workplace well-being
We spend 90 percent of our time inside buildings, and they have profound effects on our well-being.
46 percent of health workers report feeling burned out in 2022, up 14 percent from 2018 according to the CDC.
Thoughtful design enhances outcomes, boosts efficiency and promotes well-being for staff and patients
Room Design
The last section of each guideline provides more detailed plan and elevation views, indicating clinical zoning, device and equipment layouts, and/or clinical procedure details depending on the specific modality and workflow complexity. Additional considerations and design recommendations are provided through annotations over the non-site specific renderings.