https://www.markbuchalter.com/brand-experience daily 0.75 2026-02-14 https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/e9e4c7bd-8197-4ae4-8561-2e1c6f701d7d/web-mb-airbus-01.jpg https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/9d5c2a20-d2cd-4c27-a862-f65843cb6aff/web-GSW-proshots-14.jpg https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/c689a68c-37c3-4b10-97a6-3fff09949907/web-mb-nordstrom-27.jpg https://www.markbuchalter.com/contact daily 0.75 2026-02-11 https://www.markbuchalter.com/about daily 1.0 2026-04-21 https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/43bc3887-928d-442b-af2a-1da6e08bcc9b/Mark_Buchalter_portrait_20_small.png https://www.markbuchalter.com/nordstrom daily 0.75 2026-02-14 https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/83ae2c1f-5734-41bd-9bc5-eb88de1cb0eb/web-mb-nordstrom-4.jpg Nordstrom 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https://www.markbuchalter.com/warriors daily 0.75 2026-02-14 https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/cb443b53-84e7-4c1a-8723-5d9497e75929/web-GSW-proshots-2.jpg Warriors Arrival: Visitors are welcomed by VIP hospitality, customized welcome screen, and championship trophy case where they meet their host. https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/d7990f9e-e730-45de-98a7-95c86f6770ee/web-GSW-proshots-1.jpg Warriors Arrival: Visitors are welcomed by VIP hospitality, customized welcome screen, and championship trophy case where they meet their host. https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/9f719fb2-a5e9-446f-8bc7-af760f67e2b1/web-GSW-proshots-3.jpg Warriors Transition: A "palette cleanser" space intended to create intrigue and suspense. Visitors are exposed to lenticular imagery and sounds of forthcoming entertainers and events https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/dcf3fae0-9be0-4dad-b9c6-33589526a8f9/web-GSW-proshots-5.jpg Warriors Immersion: A dramatic black-box theater-like setting with custom anthem video to introduce and excite visitors https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/d400c488-a1d4-418f-a9aa-17757694acf9/web-GSW-proshots-6.jpg Warriors Upon video ending, a custom designed acoustic wall partially opens to allow guests to pass-thru https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/1769577528761-1WJB1XKSR9C3TC55D5D6/web-GSW-proshots-7.jpg Warriors Event mode: The custom wall can also fully retract for game nights, parties, or large group events https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/1769577697932-543SSNWMO3RD2RTC2ZKW/web-GSW-proshots-9.jpg Warriors The District: Upon exiting the theater, visitors are introduced to a large-scale mixed-media depiction of the neighborhood. A mixture of dynamic video and projected content bring the wall to life and showcase amenities in the neighborhood https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/1769577740572-648DM0RW8S1IEQNIXL3L/web-GSW-proshots-15.jpg Warriors Inception: A scale model of the arena sits on a rotating "lazy-suzan" base with synchronized digital content on the screen array backdrop https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/dd5eba03-c8fb-4787-9432-1cec8081b75e/web-GSW-proshots-16.jpg Warriors The Arena: Integrated lighting illuminates (11) different seating products, and highlights views and details on the screen array controlled by a tablet interface https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/249bffa8-3237-4169-8406-4e44eadfd296/web-GSW-proshots-17.jpg Warriors Touch-screen monitors enable visitors to navigate amenities and offerings https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/42aecb1c-8d68-4fd3-90e9-ba544a5da2d3/web-GSW-proshots-12.jpg Warriors Championship wall: Before continuing on to view full-size suite mock-ups, visitors encounter a display of championship banners and rings https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/1769577767684-A5JBMHY2JZDQHN6O5YBL/web-GSW-proshots-8.jpg Warriors Try it on! - To add a touch of delight, hosts can use a secret magnetic key to unlock the acrylic bonnet and allow visitors to try on the real diamond encrusted championship ring https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/d1cc319f-b665-4063-bc48-cef291f53998/web-GSW-proshots-10.jpg Warriors Lite Brite map: Once visitor purchase a seat or suite, they insert their acrylic peg into the giant seat map wall to commemorate the occasion https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/1769577411150-IWPKSD11E7X7MTDRFGP9/web-GSW-proshots-11.jpg Warriors Purchasers get to plug their seat in the wall, and digital counters track progress https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/78042385-f178-4d92-9edb-564b1e4414d4/web-mb-gsw-4.jpg https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/2952efcb-1797-4042-852b-a1e49b6c000f/web-mb-gsw-7.jpg https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/e24aa94d-70ff-4f92-b09c-f8825f8a4fe3/web-mb-gsw-3.jpg https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/7f659f12-387c-4050-97d1-3d2a21fbd382/web-mb-gsw-8.jpg https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/85107cb5-22dc-4cbd-a0f8-45dce397cf1d/web-mb-gsw-10.jpg https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/18a2b0d8-8db6-42e8-9bdc-b829e4519730/web-mb-gsw-5.jpg https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/0b46cc8f-aaa3-4c71-9b7f-d03411c4049a/web-mb-gsw-2.jpg https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/95205b1c-6aba-453d-80f7-6d0bec0131ed/web-mb-gsw-6.jpg https://www.markbuchalter.com/airbus daily 0.75 2026-02-15 https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/a4bfa648-f36c-48ee-9cfe-449e76418094/web-mb-airbus-02.jpg Airbus Upon arrival, a dynamic digital oculus overhead offers a bird's eye view of the earth with simulated flight paths and data points. https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/27a65870-2bad-4b91-8503-60b8b7d7a879/web-mb-airbus-03.jpg Airbus From here, one of three experience paths is chosen, one of which includes the synchronized wing-doors seen in the background. https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/5a8fb4f2-843f-4eab-964c-b29a66b18f63/web-mb-airbus-16.jpg Airbus A sweeping 30-foot wall serves as a canvas for the host and visitors to intuitively explore featured stories. A rotating globe interface in the touchscreen table allows a multitude of project stories and data visualizations to be projected, and a hidden section of the wall magically opens onto the next space at the conclusion https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/ba5bcc5c-fb1b-43b3-9b86-8a7e8334e061/web-mb-airbus-13.jpg Airbus To bring Airbus products to life, visitors encounter a 40-foot-long Fleet Wall, with projected imagery and interactive 3D models that animate across the sculpted and shaped surface. Visitors become much more immersed in the breadth of the product offering. https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/f1eaa455-3097-45c1-b2c0-9c719fa2ae6c/web-mb-airbus-14.jpg Airbus Entering the innovation gallery through a moving wall in the briefing space. https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/0e76a4ac-f912-42f5-917c-a2d2849230b4/web-mb-airbus-11.jpg Airbus This flexible gallery space celebrates the tireless pursuit of Airbus Group. A mix of both analog and digital installations provides a museum-like environment that can change over time. https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/68c6d4e5-5a65-4b9d-bdd8-a008179242ed/web-mb-airbus-10.jpg Airbus A mixture of cutting edge, new technologies are interspersed with historical precedent innovations across all divisions of the enterprise. https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/73a43e14-e6c2-4170-85ee-34a782a17eb9/web-mb-airbus-12.jpg Airbus Curated exhibits and a modular display system are built over a raised flooring system to enable easy changeouts. https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/9c787e1e-1527-4db1-9bcd-30faa25824b3/web-mb-airbus-05.jpg Airbus Traveling the length of the center, the Skywalk Corridor provides glimpses of the DC area and a gallery setting to showcase Airbus' history of looking forward. https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/8162ef02-3ef9-4f75-955c-a58fdcf77876/web-mb-airbus-06.jpg Airbus Ten windows line the ceiling depicting motion graphics with daytime Contrail views of flight patterns and Galaxy mode at night with orbiting satellites. https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/f884add6-ce51-468c-9fee-5f7f6be9a0dc/web-mb-airbus-08.jpg Airbus The large collaboration center area opens onto the Innovation Gallery, where guests and visitors can get a glimpse or partner on future breakthroughs. https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/5e10d48e-680c-4886-aae8-b96430008360/web-mb-airbus-07.jpg Airbus At the culmination of the Skywalk Corridor, a meeting space provides views of the capitol and a premium setting. https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/3162ee5b-9408-4208-b445-2b2cd6e7d19f/web-mb-airbus-09.jpg Airbus Adjacent office areas provide 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https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/2a0cd7ea-53df-4380-8e71-776f21953022/phi_hpm_ordercomms_1.jpg https://www.markbuchalter.com/fred-hutch daily 0.75 2026-04-21 https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/916b5b69-2952-49ad-b198-5cde62933e88/phi_uw_onco_build.png Fred Hutch Initiatives aligned to strategic plan and KPI's https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/41f4cfd5-2cc8-4a19-8a28-a3bfdb07b995/phi_uw_onco_matrix.png Fred Hutch Effort/impact mapping activity of initiatives https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/37530056-a4d9-4b74-9f23-427ad39e3f65/phi_uw_onco_ranking.png Fred Hutch Summary priorities defined for leadership approvals https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/11e52a6f-9ba6-4464-9196-dba3a1990132/phi_uw_onco_merge.png 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https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/65ca9e38-23e7-4cdd-9259-4008dd44605b/Screenshot+2026-02-09+at+10.24.45%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/56bcfee0-95c1-4712-ac55-4c632150d295/Screenshot+2026-02-09+at+10.24.18%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/882fe617-a88a-4472-a6a3-c6f824c95f8f/Screenshot+2026-02-09+at+10.25.26%E2%80%AFPM.png https://www.markbuchalter.com/alcon-2 daily 0.75 2026-04-09 https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/f194263c-8888-4522-ae3e-399d72bae387/Alcon_NGSSJourneyTEST_07282017.jpg Alcon 2 The "original" 2017 NGSS ecosystem map served as a North Star vision for Alcon, and guided subsequent device and application development across the surgical suite. https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/23e8292c-f782-4d55-8474-b3b43f827d36/phi_alcon_ngss_CAS_journey.jpg Alcon 2 Input from worksessions with Clinical Application Specialists were synthesized to include in future state maps. https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/d60ab1c5-7504-4cce-86ba-97561210e910/phi_alcon_UnityNGSS-Current+State.jpg Alcon 2 In 2022, five years after the original NGSS journey map was done, a "refresh" was requested as technologies, acquisitions, and market needs had evolved. A Current State audit mapped user and data challenges. https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/45f7d34a-9210-472c-bae8-59ad09ad9e02/phi_alcon_ngss_ecosystem.png Alcon 2 Emergent themes from user research were used to influence leadership decision making. https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/d56a9130-f384-4c48-9b76-60715cb52bfa/phi_Alcon_UnityNGSS+-+Future+State_medium.jpg Alcon 2 Following the Current State map, an updated Future State journey was built off of updated user requirements, data, and clinical needs to guide product development teams. https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/d676bb18-0a50-47f6-85e1-83a91e7f8d30/phi_alcon_ngss_insight.jpg Alcon 2 Example insight and recommendation. https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/a97735ac-1551-47bb-9f98-af85e1cbb6ab/phi_alcon_ngss_data.gif Alcon 2 A deep dive into devices, services, and data flows ensured appropriate connectivity levels across the federated ecosystem. https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/5bf40ba0-03d0-430e-9e83-9da627bb675d/phi_alcon_ngss_horizons.png Alcon 2 A "Horizons" framework was used to roadmap what connectivity means and drive product requirements across teams https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/b770b4b2-9b0f-4597-bdf1-f13b07cd6015/phi_alcon_capella_service.jpg Alcon 2 A service blueprint for the first-of-kind Capella diagnostic device was designed concurrently with the NGSS ecosystem work, driving UX/UI design decisions. https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/f68ffc74-1140-47c2-b68e-673e3fd4d3d3/phi_alcon_ngss_jtbd.png Alcon 2 Jobs-to-be-done and user requirements were aggregated across touchpoints. https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/5ef3b734-f5e1-4559-8901-2cbbebd40526/phi_alcon_ngss_jtbd.jpg Alcon 2 Example of user/data needs mapping. https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/64b5cebf-5fc0-4bb8-889e-542812ccbfba/phi_alcon_relations.png https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/39d49b13-f6f4-489a-93ec-ab4867bf1fb9/alcon_NGSS-optimize.gif https://images.squarespace-cdn.com/content/v1/696bd5e469ea0f7fd6450fec/8154baf1-58d4-441a-b168-d0a06091f590/phi_alcon_harmony1.png https://www.markbuchalter.com/servicedesign daily 0.75 2026-04-07 https://www.markbuchalter.com/servicedesign/project-four-l3zw3-dk9py-xcmem-llk7k-cnfna-zkfsc monthly 0.5 2026-04-06 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711319-L2FCW5K2C3L6L4MY8XXA/imgg-demo-ENjOSIkh.png https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711323-SYUW67EX4YEMSM5NTXCM/imgg-demo-EzhmSujY.png https://www.markbuchalter.com/servicedesign/project-three-sng7y-jkgxx-kmlk5-rslaw-j2h5a-sz3tx monthly 0.5 2026-04-06 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711533-NZAOJZPOZ97V6E3OG86D/imgg-demo-EzhmSujY.png Service Design - Fathom https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711557-G8W1459EXJ3R0QS2UBZU/imgg-demo-N1g6iaei.png Service Design - Fathom https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711540-63M6JMAPLQHXC37UTPPQ/imgg-demo-ENjOSIkh.png Service Design - Fathom https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711525-GWJAQCURIR873O25LNYJ/imgg-demo-JBF3SmQJ.png Service Design - Fathom https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711563-UEEGSRMS954NIS9FFNJK/imgg-demo-8xM9d6Tc.png Service Design - Fathom https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711548-S59FIKU43EWX25872BQF/imgg-demo-7J1jaCXI.png Service Design - Fathom https://www.markbuchalter.com/servicedesign/project-two-ky966-n329z-nnx53-feazs-ajmse-gjslk monthly 0.5 2026-04-06 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711616-YMQC4OKWYB4ARXM8P2DI/imgg-demo-iGikAGoV.png Service Design - Wellstar https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711631-9TC9KR0J8L00TU517509/imgg-demo-N1g6iaei.png Service Design - Wellstar https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711601-KGRZWUW2EKWZQGJ15Q8G/imgg-demo-JBF3SmQJ.png Service Design - Wellstar https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711638-SUW2SWRYEK3MLTSQ14SB/imgg-demo-8xM9d6Tc.png Service Design - Wellstar https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711623-6O50KLP46MHOZVAI6WA6/imgg-demo-7J1jaCXI.png Service Design - Wellstar https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711608-BK2PBCPVFIVGP80K3Y0T/imgg-demo-a3mKUH6c.png Service Design - Wellstar https://www.markbuchalter.com/servicedesign/project-one-f5w4d-z9nem-s3jda-eyssk-a6prr-3tyd8 monthly 0.5 2026-04-06 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711372-QQZJMFA2JQOGXXX887UH/imgg-demo-iGikAGoV.png Service Design - Alcon https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711390-5GJIKE5EXOQT973Q4EHQ/imgg-demo-N1g6iaei.png Service Design - Alcon https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711353-EUFAGCAV4N0NU68WPGXY/imgg-demo-JBF3SmQJ.png Service Design - Alcon https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711399-0BYY2AEUTE388WAXB3W1/imgg-demo-8xM9d6Tc.png Service Design - Alcon https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711381-BPHBTW3WRZVTOZL0PYTE/imgg-demo-7J1jaCXI.png Service Design - Alcon https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711362-E02M0RMMDSDLH5QNSKIM/imgg-demo-a3mKUH6c.png Service Design - Alcon